Unlike many other industries, the healthcare sector is governed by a rigorous privacy framework in the form of HIPAA and ARRA regulations. So not only is patient trust and confidentiality at risk due to potential privacy breaches, so too is the commercial viability of the healthcare enterprise itself. Creating genuine competitive advantage in the information privacy space is, therefore, more challenging than in other verticals, since all market participants are already working from a well-understood set of rules. But with the growing impact of BYOD business practices and the increasing mobility of medical professionals, there is, nevertheless, opportunity to distinguish a company by implementing leading-edge mobile privacy technology. Which is where Vysk enters the picture.